This privacy policy describes how Projectellus Studio (“we”, “us”) handles information in Eglė: Queen of Serpents (“the game”) for Android. It applies only to this game. Our website has a separate privacy policy.
1. Who we are
The game is developed and published by Projectellus Studio, a small independent game studio based in Lithuania. The data controller is MB "Projectellus" (company code 308183802, registered office Švitrigailos g. 11K-109, Vilnius, Lithuania). Contact: [email protected].
2. Information the game collects
- Your progress (the chapter, the place you are in, the amber you found, the puzzles you solved and the story so far) and your settings (sound volume) are saved on your device only. The game has no server of its own and sends none of this anywhere.
- The game does not ask for any personal information: no name, e-mail address, age, contacts, photos or location. It has no account, no chat or messages between players, no links to social networks and no in-app purchases, and it never uses the microphone or camera.
- The only data that leaves the device is what the Google advertising service needs to show and count ads, as described in the advertising section below, and Google Play’s own check for a newer version of the game (in-app updates). The game has no analytics or crash-reporting SDK of its own.
- If you write to us at our support address, we receive your e-mail address, your message and any information you choose to include, and use it only to reply and handle your request.
The Google Play Store also processes information when you download the game. That processing is governed by Google’s Privacy Policy.
3. Advertising (Google AdMob)
The game is free to play and shows a few ads provided by Google AdMob, a Google advertising service. Because the game is made for children as well as older players, it treats every player as a child under Google Play’s Families policy:
- every ad request is marked as directed to children and to users under the age of consent, so Google shows no personalised (interest-based) ads and no remarketing;
- ads are limited to content suitable for general audiences (Google’s “G” rating);
- the game does not use the Android advertising ID: the permission to read it is removed from the app;
- the game asks for no personal information and has no account, chat or purchases.
To show ads, limit how often they appear, measure them in aggregate and prevent fraud, the Google Mobile Ads SDK may still process limited technical information and share it with Google, such as:
- an app-specific identifier (the app set ID), which is not the advertising ID;
- your IP address, which may be used to estimate your general location (country or region);
- information about your interactions with ads and with the game;
- diagnostic information, such as app performance and crash data.
Google describes this data collection in its AdMob data disclosure and explains how it handles requests for children in its child-directed treatment help page.
When ads appear
Ads never appear while Eglė is walking, talking or solving a puzzle. A small banner is shown only in the menus (the main menu, the settings and the chapter’s end screen). Occasionally a full-screen ad may appear when Eglė walks from one place to the next – never in the first minutes of play. In a puzzle, a player can choose to watch an optional ad for a hint; the game can be finished without watching any ad.
Because every player is treated as a child, the game does not ask for consent to personalised ads – they are never shown. Where Google’s rules still require a choice, the game shows Google’s privacy options under Settings › Privacy choices.
4. Legal bases
- Non-personalised, child-directed ads — our legitimate interest in keeping the game free to play without asking for any personal information (Article 6(1)(f) GDPR), limited as described in the advertising section.
- E-mail support — our legitimate interest in answering your enquiry (Article 6(1)(f) GDPR).
5. Service providers and third-party services
We do not sell personal data. The game and our servers use the following service providers and third-party services:
- Google AdMob — advertising. Privacy policy
The game uses no other third-party SDKs or services.
6. Children
The game is intended for: children and older players of all ages (a general audience that includes children); the game takes part in Google Play’s Families programme.
Because the game is made for children too, we follow Google Play’s Families policy for every player: no personal information is asked for, ads are limited to general-audience content and are never personalised, the Android advertising ID is not used, and only a Google ads SDK that Google certifies for apps for children is included.
Parents and guardians can contact us at [email protected] with any question about the game or the data described here.
We do not knowingly collect personal data from children below the age of digital consent in their country. If you believe a child has provided personal data to us, please contact us and we will delete it.
7. How long we keep data
- Data saved on your device stays there until you uninstall the game or clear its data; starting a new game replaces the saved one. The game does not use Android Auto Backup, so it is not copied to your Google account.
- E-mails: only for as long as necessary to respond to the enquiry and handle related follow-up, unless a longer period is required by law or necessary for legal claims.
Data collected by Google for advertising is retained according to Google’s own policies.
8. Your rights and data deletion
Depending on where you live, including under the EU GDPR, you have the right to access, correct or delete your personal data, to restrict or object to its processing, and to data portability. To exercise these rights or to ask us to delete data related to the game, e-mail [email protected] and mention “Eglė: Queen of Serpents”. We will reply within one month.
We do not use automated decision-making that has legal or similarly significant effects on you.
You can also lodge a complaint with your local data protection authority. In Lithuania this is the State Data Protection Inspectorate (vdai.lrv.lt).
9. Security
We take reasonable technical and organisational measures to protect information processed in connection with the game. Data sent between the game and third-party services is transmitted over encrypted connections where those services support it.
10. Changes to this policy
We may update this policy, for example when the game gains new features or services. Significant changes will be reflected on this page before they take effect.
11. Contact
Projectellus Studio
E-mail: [email protected]